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In a landscape of relentless competition, eliminate.

Sip. See. Connect.

It’s no longer about being louder; it’s about being smarter. Attuned to the pulse of the consumer, this exclusive platform provides a method of getting personal at no expense to convenience. With diverse scalability, there now lies opportunity for businesses to expand beyond traditional advertising practices.

Make It

Under the lens

Edwards Heritage Group founded the CUP & CONNECT model to redefine current advertising techniques. This decision has provided opportunities for companies to adopt resourceful initiatives in a cost-effective way whilst exploring a market segment that has only now had its door opened.

Promoting marketing material on premium cups, the consumer benefits from tailored, read-able content whilst advertisers enjoy exclusive access to these platforms. Providers are incentivised accordingly, making this advertisement style business model the first of its kind, everyone is a winner.

This works, how?

  • 1. Survey

    Our data analyst conducts research on provider metrics to ensure optimal results for clients.

  • 2. On-board the best

    Micro data assessments are made to determine what providers meet our criteria for success.

  • 3. Tailored Partnerships

    Analytical reviews and consultation are methods used when building individual partnerships between clients and their best fitting providers.

  • 4. Have it your way

    Design consultancy is provided and graphic development available for those with inspired minds. No stone is left un-turned, client satisfaction is non-negotiable.

  • 5. Seamless Execution

    Product development is achieved through premium manufacturing processes and your campaign begins.

  • 6. Ongoing collaboration

    Continual monitoring of your campaign is achieved by using digital instruments to track interactions with your material.